Customer Acquisition & Retention
ROI is higher when operators build relationships with current customers:
B2C: Customer Retention
- Develop annual promotion calendar with monthly promotions
- Create branded email marketing templates linked directly to dedicated (non-public) website landing pages created for specific promotional offers
- Segment the database by promotion response and respond to consumers accordingly
- Develop customized email features as required
B2C: Customer Acquisition
- Affiliation/association partnerships and promotions and co-branded mailings
- Friends and Family and local merchant co-promotions
- Selectively chosen local market email lists for “cold call” email campaign
- Local market business employee offers with co-branded mailings
- Social Media platform management and advertising
- Search Engine Marketing (SEM) and integration with Pay Per Click (PPC)