Park n’ Jet:
A RECENT CASE STUDY: OFF-AIRPORT PARKING IN SALT LAKE CITY
We carefully reviewed the performance of the email marketing program from Off-Air Marketing.
It delivered trackable and measurable top line of over 4X our program cost. We conservatively calculated our ROI at 405%. We’re very happy.
The Need:
To help Park n’ Jet (SLC) launch their new 1,000 space “Arch” location. This new location is one mile from their original “Mountain” location, which remains open.
The Challenge:
To attract new customers to fill the new lot quickly without cannibalizing parkers from the existing lot.
The Outcome:
The campaign delivered these measurable results:
- 50-60% Daily Occupancy at Arch achieved within 6 months (as of May `18)
- 60% + occupancy during heavy travel periods
- 47% repeat customers at Arch
- No measurable reduction or cannibalization of customers from original location