Database Building, Management & Maintenance
Turning data into an actionable marketing strategy
Off-Air Marketing has provided professionally managed marketing support services to parking and off-airport parking operators for over ten years.
Segmentation is an integral component of the overall database strategy in the off-airport parking category. We look for and/or add fields that can be leveraged for email campaigns and promotions and B2B corporate program management.
In our initial assessment we review and update available databases with the following criteria and objectives:
Your parking data tells the best story about your business and its potential in the off-airport parking industry. Are you looking closely?
1
Review
Database platform, hosting and security review. Record clean up and data standardization
.
2
Segment
Categorization and Segmentation
3
Analysis
Analysis of current customer base and recommendations for programs and database use
4
Action
Create links to a mailing program/service as required.
Updating your database
Our database updating adds fields that can be used and leveraged for tracking/reporting on email campaigns, PPC, and other promotions to provide performance metrics on each program. Analysis enhancements include:
- Transaction history/frequency and dollar value (detail and summary)
- Geo-location information review, and analysis
- Promotional mailing history and responses
- Appended record information as available (address, company name, title, payment method, etc.)