Customized Marketing Programs For
Off-Airport Parking Operators
No two off-airport parking operators have the same marketing support requirements so our programs are comprehensive, but flexible and tailored for each client’s specific requirements.
What We Do
OAM provides affordable and customizable marketing programs for off-airport parking operators, designed to meet the specific needs of every client we work with in the market they operate in.
Leveraging Your Database
Your customer database a valuable marketing asset, but it’s probably not working hard enough for you. Database platform, hosting and security review. Segmentation is an integral component of the overall database strategy.
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Our first step is to review it with you to look at ways it can be enhanced to deliver more reservations.
We begin by geo coding and mapping your customers, then we append fields that will track promotional mailings, offers, offer responses, and more.
Our process is robust, and comprehensive, and your database is never “done”, it has to be treated like any major asset – regularly refreshed and updated. Like a fine running car, it needs to be used for it to run at its peak of performance.
We Do That
B2C Marketing Programs
Your market and marketing challenges are distinct, and often specific. Taking a fresh look at your marketing calendar, promotional opportunities, and you competitors is a time consuming marketing challenge. We think through and address them systematically and provide a plan you can review and support.
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While we’re updating your database we’ll be coordinating a marketing calendar, discussing promotional offers and pricing options, email campaigns, and coordination with your current PPC and marketing initiatives, with suggestions and recommendations along the way.
Then we’ll execute the agreed upon plan, start tracking results and adjust the tactics based on what we learn vs what we think we know.
Tactical components of your plan will include:
- Email marketing schedule
- Brand/visually identifiable email templates
- Promotional offer options based on competitive local market pricing
- Integration with PPC marketing (as required)
- Local market promotional marketing partnering options
- Local market event marketing tie-in options
Every reservation, newsletter address, PPC ad response, and customer email you have is a marketing contact point; we’ll help you leverage that for more parking reservations.
We Do That
B2B Development Programs
Off-Air locations can’t survive on vacation travelers alone. The highs and lows are too dramatic.
Developing strong and lasting corporate relationships flattens out those high/low curves; but that kind of work is time consuming.
We’ve created a systematic approach to B2B Off-Air
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Working with an assigned staffer from your location, we’ll implement a system to identify both organizations and decision makers at them.
Then we’ll work with your ground team to contact those people with your corporate offer, get them signed up in your program
We Do That
ParkingAwards.com – Customer Service App
ParkingAwards.com (PAC) is a free-standing, cloud based app available to our clients.
B2C – Make Customers Happy Again
It’s inevitable that a few customers may have a negative experience, but you can win them back with a PAC Free Parking Coupon.
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The app is specific for the Off-Air community. It features:
- Secure customer service agent log-in
- Individualized messaging to each customer, addressing their specific concern
- Issuing a specific 1,2,3 day coupon/voucher, personalize with the recipient’s name, a one-time use barcode, and redeemable on any POS system
B2B Marketing – Try Us Coupons
Deliver personalized “Try Us” coupons to key decision makers you’re targeting with your B2B program.
We Do That
NetPark Integration
NetPark clients have simple and easy integration with Off-Air Marketing.
With your permission our team can work directly on your NetPark hosted website to:
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Create “corporate pages” for promotional email links
Track reservations from varied marketing initiatives
Integrate promotion reporting with the data you receive from NetPark
Use NetPark provided offer codes for your ParkingAwards.com customer service replies and B2B intiatives.
We Do That
Let’s Talk Reporting & ROI
Marketing needs to be accountable. Reporting is crucial to learning, and learning is critical to success.
Robust reporting that digs into the data from multiple sources to deliver a clear picture of your ROI and investment.
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We track and report on every facet of any marketing initiative we manage, and even some we don’t.
Then we look at the spend and the results (reservations/revenue) to calculate the hard dollar ROI.
We Do That
“We conservatively calculated our ROI at 405%.”
We carefully reviewed the performance of the email marketing program from Off-Air Marketing.
It delivered trackable and measurable top line of over 4X our program cost. We conservatively calculated our ROI at 405%. We’re very happy.
President, Park n’ Jet, Salt Lake City
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